Silk is a concept for a sleepwear brand. To denote quality and comfort, soft colours were combined with holographic accents. The roundness found in the logo, font and designed tags further represent comfort and the brand's selling point: a good night's sleep!
In a world of fast fashion and endless choices for clothing brands, 'silk' stands out in its focus on comfort.
To showcase the brand identity, swing tags, business cards and tote bags were created.
